the vault
The working files and practical guides I use with brands, built for anyone weighing up Amazon. Check your first product, compare Australia and US expansion, run your unit economics and plan the cash you need. All of it free, none of it behind an email wall.
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01 — the tools
Does one unit make money, can you fund the first order, and are you actually ready to go. Most launches fail on the second or third question while the founder is still arguing about the first.
One SKU through referral, fulfilment, storage, freight and tax, in Australia and the United States. Costs your discounts and your return rate too. Ends in your real Amazon margin per unit, before ads, and a straight go or no-go.
Run your margin CalculatorSetup, stock, freight, duty, import GST, inbound, ads and storage in one number. Every line of it is paid before a single unit sells.
Size the launch ScorecardTen sections, scored out of twenty, in about eight minutes. Three of them are pass or fail regardless of your total, and that is usually where the real blocker is hiding.
Score yourselfUse them in that order if you are starting cold. A product that fails the margin calculator does not get better with a bigger launch budget.
02 — reference
Every rate the calculators run on is published on the site, with the source and the trap that goes with it. Nobody had put the Australian schedule in one place, so I did.
Referral rates by category with the price bands that change them, size tiers and fulfilment fees, storage brackets, and the subscription line most people forget to count.
Open the tables ReferenceAmazon does not take one cut, it takes several, in different places and on different cycles. This is the short version of which five actually move your margin.
Read it MethodYou need dimensions and weight to get a fulfilment fee, and you do not have them yet. Pull them off a competitor's listing instead, in about two minutes.
See the method MethodThe fee stack is a margin problem. The fourteen day payment cycle is a solvency one, and it is the reason profitable launches still run out of money.
Read itAmazon moves its rates periodically. Confirm anything you are about to price against the official fee schedule before you commit stock.
03 — practical guides
Two decisions worth working through before buying stock or opening a new market. Start with the guide that matches where you are.
An eight-step checklist for checking demand, suppliers, samples, costs and cash before ordering your first Amazon product. Based on Idea To Inventory.
Read the guide Brand expansion guideCompare Amazon Australia and US using product demand, local costs, inventory cash and operational readiness. A practical decision guide for Australian brands.
Read the guide04 — stay current
Amazon changes its fees without telling you, and the change usually lands in the middle of a quarter you have already priced. Leave your email and you get the update, plus a note when a new tool goes into the vault.
Rather talk it through? Half an hour on your numbers.
Book a 30 min call05 — after the tools
If the numbers came out ugly, that is useful information and it is worth ten minutes of somebody looking at them properly. Send me what you sell, where you sell it now and the price you sell it at, and I will tell you what I would do with it.
No call required and nothing to book. Reply to the email and we go from there.