launch budget
The margin calculator tells you whether one unit works. This tells you whether you can fund the first order at all. Setup, stock, freight, duty, import GST, inbound, ads and storage, in one number. All of it is paid before a single unit sells.
Nothing is stored. Everything runs in your browser.
01 — the budget
A sample first launch is loaded so you can see the shape of it. Change any field and the numbers move as you type. The costs are grouped the way you will actually pay them: once to get set up, once to get stock into the country, once to get it into Amazon, and monthly from there.
The product
The first order
Getting set up
The launch itself
| Line | Amount | What it is |
|---|
Scroll the table sideways to see the full breakdown.
02 — the gap
Amazon disburses roughly every 14 days, and a sale does not join that cycle when it ships. It is held until seven days after the estimated delivery date, so on a slow delivery the money can sit there past the disbursement it looked like it would make. Your supplier, meanwhile, wants a deposit up front and the balance before the container leaves. Between those two dates you are funding the entire thing yourself, and the gap is widest at exactly the moment the launch is working.
A product with a 30% margin and a four month cash gap will hurt you more than a product with a 22% margin that turns in six weeks. Margin decides whether it is worth selling. Turn decides whether you can afford to keep selling it. Run both numbers before you send the deposit, not after.
03 — stay current
Every number on this page has a shelf life. Amazon revises its fees, freight rates move and duty schedules change, usually in the middle of a quarter you have already budgeted. Leave your email and you get the new figures when they land, plus a note when a new tool goes into the vault.
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