Amazon Go/No-Go Report
A written report on the category, the first-page competitors, and how to change the product. GO, CAUTION or STOP before a cent goes into stock. Already selling? A step-by-step plan to scale from your last 90 days of sales and PPC.
5 spots left for the call
First launch: one product or idea plus landed cost. Already on Amazon: 90 days of sales and PPC. Amazon AU and the USA.
How it works
The report is the product. Listings, ads and stock orders are not included. The clock starts when I have what I need from you.
The document
A written GO, CAUTION or STOP on your product, plus the forecast template behind it. The card below is an example, not a real client.
Example only. Not a real client.
Amazon Go/No-Go Report
| Forecast | Conservative | Base | Stretch |
|---|---|---|---|
| Units | 600 | 1,200 | 2,400 |
| Contribution | 9% | 14% | 18% |
Sample figures so you can see the layout. Your report uses your landed cost. Below 12 per cent contribution before advertising, the verdict is STOP.
What you get
Not a keyword-tool dump, a course, or an agency retainer. A written decision on your product, before you spend $5000+ on stock.
Before you fund more ads, see which products convert and which need a listing fix first.
| Product | CVR % | ACoS % | CTR % | Diagnosis |
|---|---|---|---|---|
| Product A | 13.2 | 5.4 | 0.84 | Listing resonates. Traffic is the only lever. |
| Product B | 12.0 | 4.4 | 0.70 | Converting well. Check for suppression. |
| Product C | 11.9 | 9.5 | 0.77 | Strong. Underfunded. Increase budget. |
| Product D | 8.9 | 14.9 | 0.55 | OK. Hold investment and monitor. |
| Product E | 5.3 | 17.7 | 1.26 | High CTR, low CVR. Fix listing before funding. |
| Product F | 1.2 | 69.8 | — | Broken listing. Pause campaigns. |
Fund first: Products A, B, C. Fix listing on Product E before you raise bids.
Already selling? You also get a written PPC scale plan from your last 90 days of sales and PPC.
High CTR, low CVR. Shoppers click and leave. Fix the listing before you fund more ads.
Bullets sell “nest” and “sleep”. Main image is lifestyle-only. Price sits above the first-page band.
Bullets match the click. Main image shows size in context. Price tested into the first-page band.
Where ads get clicks but not sales, you get written listing changes: title, bullets, images, A+ and price tests before you fund more traffic.
This is for you if
This is not for you if
Who will write your report
I built Bubzi Co from a dining table in Sydney. One baby product, no outside capital. Over 10 years I sold past $50M across 14 Amazon marketplaces — the kind of run most Australian sellers never get close to.
Now I help new and existing sellers make the right moves, so they do not repeat the same mistakes that cost me $100k at a time and a lot of pain to learn.
Elijah Kim Founder, Bubzi Co · Scale Globally With Eli
Before you buy
One payment. 5 spots left for the call.
If you become a consulting client, your $497 is credited against month one. Full refund if you cannot see one clear way to increase sales, or real value in the market you are entering.
P.S. The verdict can be STOP. Below 12 per cent contribution before advertising, ads cannot be paid for out of margin and the plan is not worth running. That threshold is written into the document up front, before I see your numbers, so you can hold me to it.